Mr. Social: Ashton Kutcher Plans to be the Next New-Media Mogul | Fast Company
The Katalyst HQ series illuminates what Kutcher's production company wants to become: not just a home for his television and movie projects but also a go-to source for brands looking to deploy what's called "influencer marketing," a squishy hybrid of entertainment content, advertising, and online conversation that finds its audience via video, animation, Twitter, blogs, texts, and mobile. "Entertainment, really, is a dying industry," says Kutcher. "We're a balanced social-media studio, with revenue streams from multiple sources..."
via fastcompany.com
When I grow up, I want to be just like Ashton. Seriously, I think this guy's smart, got some right ideas -- more power to you, buddy, I'll watch and learn.
